Coca-Cola
What type of pricing is use by Coca-Cola?
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Asked by
ladyday
Last updated by
Jill W
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1) Price Skimming: Charging premium prices initially to earn maximum revenue.
2) Market Price: Setting price as going market rate (by competitors)
3) Market Penetration: Charging lowest price to achieve highest possible sales.
Coca Cola Pricing Strategy, Shashank Jindal