In what ways can a poll be inaccurate?

Asked by bookragstutor on 06 Dec 09:52

Last updated by Jill W on 15 Oct 12:49

Answered by Jill W on 15 Oct 12:49

1) LEADING QUESTIONS CAN POINT RESPONDENTS ASTRAY

2) DOUBLEBARRELED OR VAGUE QUESTIONS CONFUSE RESPONDENTS

3) DOUBLE NEGATIVES IN QUESTIONS CAUSE DOUBLE TROUBLE

4) QUESTION ORDER EFFECTS CAN SKEW YOUR RESULTS

5) GOING BEYOND THE MARGIN OF ERROR CAN HURT YOUR CLIENT’S POLITICAL HEALTH

The Top 10 Ways to Get Misleading Poll Results By Craig Charney | Campaigns & Elections | July 9, 2007 | 3 pages