The Branson Family, including Richard's parents, wife and children, have a major motivating impact on Richard's life and career. Joan Templeman, Holly and Sam are the names of Richard's wife and living children. A firstborn premature baby Clare dies within four days. Eve and Ted are the names of his parents. "Granny" is the name of Eve's mother who holds a record for ballroom dancing and hitting a hole in one in golf in her late eighties and nineties.