The imagery is both mathematical as well as historical social.Seife is arguably the most important person in Zero: The Biography of a Dangerous Idea because it is his stylized history of zero that draws the narrative together. Seife goes out of his way to personify zero in order to use it as an organizational concept for discussing the history of the fields of physics and math. Seife's place in the book, therefore, reflects his interest in mixing his backgrounds in mathematics and journalism.