The relationship between place, language and culture is a theme. Basso explains early on in the book that he thinks anthropologists have let the study of the relationship between language, place and culture fall into disrepair. Few ethnographers worked on those issues, and when Basso started his research it was a relatively dead field. Basso's efforts in the book are aimed at reviving the study of the intersection of these three elements. Towards this end, he argues that the Western Apache culture can only be understood in terms of this intersection.