Beauty is the main theme of the story. Morrison has been an open critic of several aspects of the Civil Rights Movement of the 1960s, and she has stated in numerous interviews that a primary Impetus for The Bluest Eye was the "Black is Beautiful" slogan of the movement, which was at its peak while Morrison wrote her first novel. Even though The Bluest Eye is set in the 1940s, Morrison integrates this pressure that blacks feel to live up to white society's standards of beauty with racism in general, and the reader sees quickly that several characters are indeed "in trouble" as a result of their obsession with beauty, especially Pecola and Pauline.