What character is introduced at a press meeting in Chapter 5? How is the media depicted?

In Chapter 5, Chief Inspector Aronsson confronts a nationwide obsession with the story of the missing 100-year-old man by the media. Notice that the press and t.v. reporters care little or nothing about Allan as a person. Rather, they care about the headline, which states a "100-year-old man is missing." Allan is reduced by the media coverage to being a person who is a century old example of his age rather than a caring, perhaps confused, human being with a name and a biography who has vanished and may need help.