Why does Pete Bishop say, "It's gonna be a headliner. We'd better call the boss," when Susan Martin's body is discovered?

Bishop recognizes the unidentified woman as Susan Martin, the wife of Teddy Martin. Mr. Martin is a famous businessman with a lot of money and clout. The officers decide to keep this body's discovery off of the police radio so as to not alert the media. The police officers know that the media will create more trouble for them.