This core theme is evoked with deliberate emphasis about two thirds of the way through, when it manifests as the result of Leigh-Cheri's extended, imprisonment-inspired contemplation of a pack of Camel Cigarettes. The word choice, in fact, is presented in a way that none of the book's other thematic points are - it's capitalized. This suggests that although there is also significant emphasis placed on the value of freedom, particularly by Bernard, that the ultimate power of freedom lies in the power to choose.