Who is Reynaldo Flemm from Skin Tight and what is their importance?

Reynaldo Flemm is a renowned Shock TV journalist who has a successful show called "In Your Face." He specializes in confronting the subjects of his exposure, face to face, and part of the notoriety of the show is gained from the spectacle of him being attacked by the people in question. Though no serious injuries have ever arisen, there is just enough danger that the cameraman, Willie, is sometimes used to divert attention from Reynaldo Flemm so that he can escape to a specially prepared van, always placed near the scene of the interview.