Signs of Life in the U.S.A.

When did the Energizer bunny ad appear? How is it a cultural icon in terms of success?

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The Energizer bunny ad first appeared in the late 1980s. Duracell, its competitor, used toy animals to show how long their batteries lasted. The Energizer bunny ad was in response to those ads. The early Energizer commercials spoofed other commercials, which is one reason why the Energizer ads were so successful. This success made the Energizer bunny a cultural icon.