Signs of Life in the U.S.A.

What is commodification of desire?

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Asked by Cat on 27 Sep 02:23

Last updated by Cat on 27 Sep 02:45

1 Answers

Answered by Cat on 27 Sep 02:45

The term "commodification of desire" refers to connecting the product with an unrelated desire. Advertisements come up with reasons for people to replace their old products. The advertisements attempt to make the consumers feel that they don't just want the product, but really need it.