Signs of Life in the U.S.A.

Brand Identity at Nike Town

summary

Asked by laylin_e@yahoo.com on 01 Dec 10:32

Last updated by Jill W on 07 Jan 11:55

1 Answers

Answered by Jill W on 07 Jan 11:55

In "Brand Identity at NikeTown" McCarthy studies product placement at the Nike retail outlet store. McCarthy feels that Nike is not as concerned with the particular product as they are with the promotion of the Nike name. This is described as theme marketing.