What is the main conflict in Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto by Chuck Klosterman?

Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto by Chuck Klosterman is a novel about the development of Generation X, and how cultural icons both affected this development, and were affected by the same generation. This is not a scientific look, but rather, a personal one that examines the life of a Gen Xer through the eyes of someone who was in the center of a bombardment of cultural media, and who has embraced that media throughout his life as part of his continued career.