Chapter 13 What do the news outlets call the BlyssPlus virus? What is the acronym and what does it stand for?

I really looked for an acronym but all I could find were slogans that news outlets used:

The BlyssPluss Pill would sell itself, it didn’t need help from him. But the official launch was looming closer, so he had his staff turn out some visuals, a few catchy slogans: Throw Away Your Condoms! BlyssPluss, for the Total Body Experience! Don’t Live a Little, Live a Lot! Simulations of a man and a woman, ripping off their clothes, grinning like maniacs.