Notes From an Apocalypse

What evidence does O'Connell provide for his conclusion that the luxury apocalpyptic compound business is booming?

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O'Connell asserts that there are many companies dedicated wholly to serving clients looking to survive the end times in case of a worldwide catastrophe of some kind. He goes on to name two, saying that in Texas alone, two companies called Rising S. and Trident Lakes are involved in such endeavors.