What is the main conflict in No Logo: Taking Aim at the Brand Bullies by Naomi Klein?

Consumers have become nothing more than pawns of huge multinational corporations that determine, in large part, what is seen, heard, read and worn. Author Naomi Klein sketches the historical development of this phenomenon, beginning with the shift from selling products manufactured in local factories to the marketing of brands that become identified with culture itself. Indeed, products are made while brands are sold.