How does Naomi Klein use imagery in No Logo: Taking Aim at the Brand Bullies?

Example of Imagery:

So here we are, for better or for worse, having meaningful committed relationships with our toothpaste and co-dependencies on our conditioner. We have almost two centuries' worth of brand-name history under our collective belt, coalescing to create a sort of global pop-cultural Morse code. But there is just one catch: while we may all have the code implanted in our brains, we're not really allowed to use it. In the name of protecting the brand from dilution, artists and activists who try to engage with the brand as equal partner in their 'relationships' are routinely dragged into court for violating trademark, copyright, libel, or 'brand disparagement' laws - easily abused statutes that form an airtight protective seal around the brand, allowing it to brand us, but prohibiting us from so much as scuffing it.