McDonald's: Behind the Arches
What is the author's style in McDonald's: Behind the Arches by John F. Love?

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Typically books written about McDonald's are extremely negative. Consumer advocates, nutritionists, political activists and critics of advertising all have a beef with McDonald's, but Love's book is different. He peers deep into McDonald's corporate culture, and looks at its history from beginning to end. It is quite clear that he has an enormous admiration for the firm.