Who is Rich Conway from Fast Food Nation and what is their importance?

Rich Conway is the patriarch of the Conway family that owns four Red Top Restaurants in and around the Colorado Springs area. These are low-tech operations which purchase ground beef fresh daily from a local processor, peel two hundred pounds of fresh potatoes for french fries, and offer a small but varied menu to their customers. Workers are primarily full-time and start at $10.00 an hour with benefits. Management positions are all held by family members who pride themselves in quality and independence. Red Top has a loyal following of customers, and the business is highly profitable.