Who is Windsor Horne Lockwood III from Deal Breaker and what is their importance?

Windsor Horne Lockwood III, better known as Win, is a walking paradox. He was born into an extremely wealthy family, and he is well aware of how he appears to the rest of society. Most people view him as an arrogant, elitist man of privilege. Win, however, doesn't care. Win is described as tall and blond with porcelain features.