Who is Heidi West from Along for the Ride and what is their importance?

Heidi West is the second wife of Robert West and the mother of Thisbe West. She is also the step-mother of Auden and Hollis West. Heidi, at 26 years of age, is substantially younger than Victoria, Robert's first wife. Heidi is described as "the kind of woman whose strengths were her constant pedicures, manicures, [and] highlights" (2). Heidi, whose attitude is alarmingly "pink". In other words, Heidi is hyper-feminine. As the owner of Clementine's, a trendy boardwalk boutique, Heidi has a knack for recognizing what's hot and what's not.