Bennie Salazar's tale starts off at middle age. He is the former owner of Sow's Ear Records, a label he started and then sold off. Bennie still works at the label but is eventually fired. Bennie is divorced with a young son. Bennie suffers from panic attacks and impotency which he is working hard to cure by drinking flakes of gold in his coffee. Bennie thinks he might be in love with Sasha.