How does Jake skillfully manipulate the media immediately following Carl Lee's arraignment?

Jake is skillful in manipulating the media subsequent to Carl Lee's arraignment by holding a press conference. He has the entire family present, and the victim, Tonya, sits in the lap of her father. Jake advises the Hailey's that he will do all the speaking. He portrays them in a positive light. Jake recognizes that the prospective jurors will be watching the press conference coverage on TV and reading about it in the newspapers. There is also a picture of the family in the papers.