What is the importance of Telegraph Avenue in the novel, A Gambler’s Anatomy?

Telegraph Avenue is a street in Berkeley, California. It appears to be where most of Stolarsky’s businesses are located. Among these businesses are Zodiac Media, Zombie Burger, and Kropotkin’s Sliders. Telegraph Avenue appears to be Berkeley’s commercial center, filled with businesses like Stolarsky’s that parody the unsubtle aesthetics of many modern commercial franchises in America.